Palacký University Olomouc, Faculty of Science, Department of Geoinformatics
Understanding to Infographics in Maps
Topic Overview:

Infographics became a powerful way how to visualize the different types of information effectively. Nowadays, a high increase in the usage of infographics in various areas is evident. Cartography and its application of modern ways of visualization into maps are proven. However, the understanding of infographics is not uniform among the academic or a lay society. The verified fact is that everybody can somehow identify infographics but describe them differently. The topic of the intern aims to identify infographics in a set of maps from different authors, years, graphical style, and theme. The student will collect at least 20 maps in various styles for practical testing. Subsequently, the student (together with supervisor) designs a survey for identifying and understanding infographics on selected maps. The same survey will be applied to both Brazil and Czech respondents. The results will be analysed and compared. The result of the intern supposed to be a report or poster describing the workflow of the research, practical testing and results from the analysis of survey outcomes. The research should identify differences between understanding infographics in Brazil and Czech respondents.

Tasks:

a) Create a set of maps; b) Design and process a survey; c) Analyse results; d) Describe and present outcomes properly.

Requirements:

General knowledge of cartography and data visualization. Experiences with survey design and analysis.

Outcomes:

Report, poster alternatively.

References:

a) HE, M., TANG, X. HUANG, Y. (2011) To visualize spatial data using thematic maps combined with infographics. 2011 19th International Conference on Geoinformatics, 18(2), 1-5. DOI: 10.1109/GeoInformatics.2011.5980880;
b) KRUM, Randy. Cool infographics: effective communication with data visualization and design. Indianapolis, IN: Wiley, 2014. ISBN: 9781118582305;
c) SIRICHAROEN, W.V., SIRICHAROEN, N. (2015). How Infographic should be evaluated. ICIT 2015. DOI: 10.15849/icit.2015.0100;
d) THOMAS, J.,COOK, K. (2005). Illuminating the path. Los Alamitos, California: IEEE Computer Society, 2005. ISBN 0-7695-2323-4;
e) KONÍČEK, J. (2020). Identification of evolution, changes and trends in world cartography using methods of computer linguistics and visual analytics. Cartographic letters, 28 (2), 53-68. Available from: https://gis.fns.uniba.sk/kartografickelisty/archiv/KL28/5.pdf.
Topic Overview:

The student will participate on research activities of the Department of Geography with a specific focus of above-mentioned topic.


Requirements:

The student should have general interest and passion for scientific research and be a team player. We expect him/her to have some geographical knowledge and interets in topics mentioned above. Very good knowledge of the German language ((reading, writing, speaking) is a must, as cooperation and related activities will be held in German.
University of West Bohemia in Pilsen, Faculty of Economics, Department of Geography
Destination Marketing; Sustainable Territorial Development
Topic Overview:

The student will participate on research activities of the Department of Geography with a specific focus of above-mentioned topic.

Requirements:

The student should have general interest and passion for scientific research and be a team player. We expect him/her to have some geographical knowledge and interets in topics mentioned above. Fluent English is a must (reading, writing, speaking).
University of West Bohemia in Pilsen, Faculty of Economics, Department of Geography
Core vs. Peripheral Areas
Palacký University Olomouc, Faculty of Science, Department of Geoinformatics
User Perception of the Hill-Shading in Maps
Topic Overview:

Hill-shading in maps is commonly used for depicting the terrain. The main aim of relief shading in maps is to provide information about height, but it also has an aesthetic function. The angle of lighting must be defined when using shading in maps. Conventional lighting comes from the upper left corner of the map – from the northwest in maps of the northern hemisphere (Bernabé-Poveda,  Sánchez-Ortega, Çöltekin 2011). Imhof (2007) states that this may be due to people writing from left to right, light being on the left-hand side when holding a pen while the right being in shadow. Even though this situation cannot occur in reality (in the northern hemisphere), this light is psychologically the most effective in perceiving terrain plasticity. The aim of the study is to perform a user study focused on the user perception of the hill-shading in maps and compare the cognition of these maps between participants from the northern and the southern hemisphere. The intern will prepare the maps with hill-shading from different angles in Geographic Information System. These maps will then serve as stimuli in the online experiment conducted among Czech (northern hemisphere) and Brazil (southern hemisphere) participants. The core of the work of the intern will lie in the analysis and visualization of the results.  The data can be combined with the results of an eye-tracking study that was already conducted by the supervisor.

Tasks:

a) Prepare the stimuli; b) Design the experiment; c) Conduct online study; d) Analyse and visualize the results.

Requirements:

Interest in geography, cartography.

Outcomes:

The report, possible scientific publication.

References:

a) Bernabé-Poveda, M. A., Sánchez-Ortega, I., & Çöltekin, A. (2011). Techniques for Highlighting Relief on Orthoimaginery. Procedia-Social and Behavioral Sciences, 21, 346-352;
b) Biland, J., & Çöltekin, A. (2017). An empirical assessment of the impact of the light direction on the relief inversion effect in shaded relief maps: NNW is better than NW. Cartography and Geographic Information Science, 44(4), 358-372;
c) Geisen, E., & Bergstrom, J. R. (2017). Usability testing for survey research. Morgan Kaufmann;
d) Imhof, E. (2015). Cartographic relief presentation. Walter de Gruyter GmbH & Co KG;
e) Popelka, S. (2018). Eye-tracking analysis of the influence of relief shading on finding labels on tourist maps. GEOGRAFIE, 123(3), 353-378.
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